Privacy
Last updated November 14, 2026
This explains what Swatchroom collects when you visit getswatchroom.com or join the waitlist, why, and what you can ask us to do with it. The short version: we use it to run the waitlist and figure out what to build. We don't sell it.
What you give us
- Your name and email address.
- Your answers to the optional waitlist questions, if you choose to answer them.
- If you join through Instagram messages, the email you send us there.
What we collect automatically
- Device: whether you're on a phone, tablet or computer, plus the operating system and browser (including whether you opened the link inside an app like Instagram or TikTok).
- Approximate location: your city, region and country, estimated from your internet connection. Not your exact address or GPS location.
- How you found us: the site or app that linked you here, any tracking tags on the link (like “utm_source=instagram”), the first page you visited and when.
- How you use the site: pages viewed and clicks, through our analytics tool. It uses a cookie and your browser's local storage to recognize return visits.
Why
- To run the waitlist and email you when your spot opens.
- To understand who's interested and what problems they have, so we build the right thing.
- To see which posts and channels bring people here, so we know where to spend our time.
- To keep the site working and block spam.
Emails
We'll only email you about Swatchroom: mainly when your spot opens, and occasional updates. Every email has an unsubscribe link, or just reply and ask.
Who handles it for us
We use a few services to run the site. They process data on our behalf, not for their own marketing:
- Cloudflare: hosting, security and the location estimate.
- Supabase: the database where the waitlist is stored.
- PostHog: website analytics.
We don't sell or rent your information, and we don't share it with advertisers.
Your choices
Email hello@getswatchroom.com to see what we have about you, correct it, or have it deleted. We'll take care of it within 30 days. You can also block cookies in your browser; the waitlist still works.
How long we keep it
Until you ask us to delete it, or until we close the waitlist and no longer need it, whichever comes first.
Changes
If we change how we use your information, we'll update this page and the date at the top.